What do I call this love?

Iss Pyaar Ko Kya Naam Doon?

‘Iss Pyaar Ko Kya Naam Doon’ is a star-crossed love story presenting an interesting contrast of personalities entwined in a relationship swinging between love & hate. Khushi and Arnav have diametrically opposite ideologies. If Khushi believes in means, Arnav believes only in ends. Khushi’s relationships are the most important to her, whereas Arnav believes all people come with a price and can be manipulated for one’s benefit.

Khushi, an 18 year old from UP, is simple, rooted in family and is driven by a clear moral compass. She stands for what she believes in, and never lets go of her inculcated values. She will not change herself to conform to people’s shallow expectations. In stark contrast, Arnav is a 28 year old self made, ruthless, ‘win at all costs’ man who believes everything can be bought in the world, including love. He has no consideration for relationships and no qualms for using & manipulating people as pawns to achieve his ambitions. As the story progresses, their love-hate relationship witnesses a series of dramatic conflicts. Arnav constantly tries to break Khushi’s steadfast morals just in order to prove to himself that he can control everyone; Khushi on the other hand, always tries to follow her values & morals.

Genre : Romance
No. of episodes : 398
Duration : 30 min
Available as : original / scripted
IMDB rating : 7.8
We are the first TV channel in Turkey, airing Indian series on screen… We started by launching Iss pyaar ko kya naam doon which recorded a groundbreaking success. It created an amazing emotional engagement by touching hearts of Turkish people because our cultural values and perception of life are very close to each other. Indian dramas have stories told like a fairy tale crafted with amazing directing skills… they are loved by Turkish audience. Head Program Planning and Acquisitions

TV KANAL 7 Turkey

Iss Pyaar is like a fairy tale. And people will never stop loving fairy-tales. And there are as well a lot of revealed secrets and unpredictable twists of fates, of cause! The Kazakh audience definitely prefers to watch family TV content which you can watch along with your kids and grandparents. Such are the Indian dramas – strongly family oriented, promoting family values, respectfulness to the elder people, marriage and love. Acquisitions and Programming Consultant

KTK TV Channel Kazakhstan

Iss Pyaar is one of the best Indian TV series featuring love and hate, gratitude and revenge, respect and disrespect. It goes without saying that the Armenian viewers loved it from the first episode. The show focuses on high values and morals of the characters along with love-hate relationship. It can also be credited to have brought into attention the rich culture and traditions of India. This TV series has my highest recommendation. International Relations Officer

Pan Armenian group Armenia

What do I call this love?

Iss Pyaar Ko Kya Naam Doon?

‘Iss Pyaar Ko Kya Naam Doon’ is a star-crossed love story presenting an interesting contrast of personalities entwined in a relationship swinging between love & hate. Khushi and Arnav have diametrically opposite ideologies. If Khushi believes in means, Arnav believes only in ends. Khushi’s relationships are the most important to her, whereas Arnav believes all people come with a price and can be manipulated for one’s benefit.

Khushi, an 18 year old from UP, is simple, rooted in family and is driven by a clear moral compass. She stands for what she believes in, and never lets go of her inculcated values. She will not change herself to conform to people’s shallow expectations. In stark contrast, Arnav is a 28 year old self made, ruthless, ‘win at all costs’ man who believes everything can be bought in the world, including love. He has no consideration for relationships and no qualms for using & manipulating people as pawns to achieve his ambitions. As the story progresses, their love-hate relationship witnesses a series of dramatic conflicts. Arnav constantly tries to break Khushi’s steadfast morals just in order to prove to himself that he can control everyone; Khushi on the other hand, always tries to follow her values & morals.

Genre : Romance
No. of episodes : 398
Duration : 30 min
Available as : original / scripted
IMDB rating : 7.8
We are the first TV channel in Turkey, airing Indian series on screen… We started by launching Iss pyaar ko kya naam doon which recorded a groundbreaking success. It created an amazing emotional engagement by touching hearts of Turkish people because our cultural values and perception of life are very close to each other. Indian dramas have stories told like a fairy tale crafted with amazing directing skills… they are loved by Turkish audience. Head Program Planning and Acquisitions

TV KANAL 7 Turkey

Iss Pyaar is like a fairy tale. And people will never stop loving fairy-tales. And there are as well a lot of revealed secrets and unpredictable twists of fates, of cause! The Kazakh audience definitely prefers to watch family TV content which you can watch along with your kids and grandparents. Such are the Indian dramas – strongly family oriented, promoting family values, respectfulness to the elder people, marriage and love. Acquisitions and Programming Consultant

KTK TV Channel Kazakhstan

Iss Pyaar is one of the best Indian TV series featuring love and hate, gratitude and revenge, respect and disrespect. It goes without saying that the Armenian viewers loved it from the first episode. The show focuses on high values and morals of the characters along with love-hate relationship. It can also be credited to have brought into attention the rich culture and traditions of India. This TV series has my highest recommendation. International Relations Officer

Pan Armenian group Armenia

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